Content Writing

Through keyword research and market analysis, I identified a significant content gap for consumers seeking guidance on Swarovski valuations and resale. People were particularly interested in the highly collectable Disney figures, which feature coloured glass.

My SEO-optimised blog, written in November 2024, continues to generate leads nearly two years later. The campaign directly resulted in £4,240 in sales in July 2025 and £11,930 in September 2025.

The blog ranks within the top 10 searches (page 1) on Google for keywords ‘sell swarovski’ and ‘swarovski resale value’. This demonstrates how strategic content writing drives sustained, high-value client acquisition.