Multiplatform Campaign

I developed a comprehensive marketing strategy for works by popular regional artist Jack Simcock after a collection of his works was entered into auction.

It included press outreach, social media campaigns, email marketing, and coordination of a gallery exhibition for extra exposure. All content was written and proofread by me, and posters, digital graphics and exhibition supporting literature were created by me.

I conducted the initial research to find a gallery with relevant clientele and managed all pre and post-exhibition communication with the gallery.

The multi-platform approach delivered high audience engagement and £19,270 in revenue, a 232% increase on the target of £5,800.